My Library

Limit search to available items
Reviews & More
Book, etc.
Author Felder, Lynda

Title Writing for the web : creating compelling web content using words, pictures, and sound / Lynda Felder

Publ Info Berkeley, Calif. : New Riders, [2012]
 CCRI-Warwick  TK5105.888 .F455 2012    AVAILABLE
 RWU Main Library  TK5105.888 .F455 2012    AVAILABLE
 URI  TK5105.888 .F455 2012    AVAILABLE
Descript x, 181 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [175]-176) and index
Contents 1. All you really need to know: Messages, messages, messages; Make your messages rise above the din; Who is your audience?; Up next -- 2. Best practices for writing for the web: Write succinctly; Use a conversational style; Use precise terms; Use plain terms; List items; Keep sentences short; Keep paragraphs short; Chunk information; Title and subtitle; Organize for your audience; Set the right tone; Challenges; Up next -- 3. Working with images: Choose the right type image; Keep the message clear; Telling a story; Think of the global audience; Using tables, charts, and graphs; Challenges; Up next -- 4. Adding motion: Getting started with motion; Developing the story; Guidelines for video and animation; Challenges; Up next -- 5. Adding sound: Choosing sounds; Adding sound effects; The human voice; Planning a podcast; Recording guidelines; Interviewing techniques; Challenges; Up next -- 6. Writing nonlinear, interactive stories: Managing content; Adding links; Nonlinear, interactive stories; Challenges, Up next -- 7. Writing succinctly: Stay focused; Be positive; Trust the reader; Choose Anglo-Saxon words; Stop hype; Challenges; Up next -- 8. Writing with style and good grammar: Style or grammar?; Choosing your style; Grammar rules; Challenges; Up next -- 9. Telling a good story: What makes a good story?; Story elements; Developing stories; Refine your senses; Jump in; Start with a hook; Add cliffhangers; Challenges; Up next -- 10. A refresher on the rhetorical modes: Rhetorical modes; Rhetoric in Ancient Greece; Making web content credible; Rhetoric for web content; Patterns and strategies; Images and rhetoric; Challenges; Up next -- 11. Writing instructions: Know your audience; Begin with an introduction; Write straightforward steps; Provide illustrations; Show motion with video or animation; End on a positive note; Test, test, test; Challenges; Up next -- 12. Writing blogs: What exactly is a blog?; Choosing topics and themes; Composing a succession of stories; Sustaining readership; Challenges; Up next -- 13. Re-vision: Writing is rewriting; Workshops and critiques; When is your story finished?; Challenges; Up next -- 14. Writing practice: Freewriting; Collaborative freewriting; Suggested exercises
Note With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations, but only this book explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. -- from Back Cover
LC subject Web sites -- Design
Business writing
Business communication
Language and the Internet
English language -- Style
Alt Title Creating compelling web content using words, pictures, and sound
ISBN 9780321794437 (pbk.)