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Author Juon, Catherine

Title Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle

Publ Info Indianapolis, Ind. : Que, [2011]
Indianapolis, Ind. : Que, [2011]
 Bryant Main Stacks  HF5415.126 .J86 2012    AVAILABLE
 CCRI-Newport  HF5415.1265 .J86 2012    AVAILABLE
 CCRI-Warwick  HF5415.1265 .J86 2012    AVAILABLE
 RWU Main Library  HF5415.1265 .J86 2012    AVAILABLE
 Salve Main Collection  HF5415.1265 .J86 2012    AVAILABLE
 URI  HF5415.1265 .J86 2012    AVAILABLE
Descript xxii, 293 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
text rdacontent
unmediated rdamedia
volume rdacarrier
Note "Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover
Includes index
Contents Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report
LC subject Internet marketing
Add Author Greiling, Dunrie (Dunrie Allison)
Buerkle, Catherine
ISBN 9780789747891