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Title Good company : business success in the worthiness era / Laurie Bassi [and others]

Publ Info San Francisco, Calif. : Berrett-Koehler Publishers, [2011]
Edition First edition
 Bryant Main Stacks  HF5387 .G656 2011    AVAILABLE
 CCRI-Warwick  HF5387 .G656 2011    AVAILABLE
 RIC  HF5387 .G656 2011    AVAILABLE
 RWU Main Library  HF5387 .G656 2011    AVAILABLE
 Salve Main Collection  HF5387 .G656 2011    AVAILABLE
 URI  HF5387 .G656 2011    AVAILABLE
1 copy being processed for CCRI-Warwick Orders.
Descript xii, 279 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 215-218) and index
Contents The worthiness era. The worthiness imperative -- The economic imperative -- The social imperative -- The political imperative -- Evidence and rankings. Goodness matters -- Ranking companies -- Good employer, good seller, good steward. The good employer -- The good seller -- The good steward -- The Future. The worthiness era -- A hopefully idealistic vision -- Appendix: Good company index: scoring and sources
Note We are fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "corporate social responsibility." In this book the author, a noted economist and human capital expert, together with a multidisciplinary team, show that we have entered a new era in which good corporate behavior is no longer optional, it is the new imperative for success, and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts. In recent decades, corporate Public Relations departments and business books like "Good to Great" promised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old 'whatever you can get away with' standard. But the author and her co-authors have news: the 'bad boy' days are over. As a result of a convergence of social, economic, and political forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer, the arrival of civic minded Millennials, and the rapid expansion of the green market, we are in a new era, which they dub 'the Worthiness Era.' To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect and that they are good company. UsIng publicly available information as well as original research, the authors have the information to prove that good behavior is good business. They have compiled a groundbreaking 'Good Company Index' that directly ties business results to stakeholder relationships; the Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the Index at their own investment firm to deliver market-beating results. Using a host of real world examples the authors carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Finally, the authors provide senior executives with the principles and tools to adapt to the new road rules for business. This book shows that good corporate behavior is no longer a question of ethics or virtue, it is a matter of survival
LC subject Corporations -- Moral and ethical aspects
Corporations -- Social aspects
Management -- Moral and ethical aspects
Management -- Social aspects
Business ethics
Social responsibility of business
Success in business -- Moral and ethical aspects
Add Author Bassi, Laurie J. (Laurie Jo), 1954-
ISBN 9781609940614 (hbk. : acid-free paper)
160994061X (hbk. : acid-free paper)