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Author Sedivy, Julie

Title Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson

Publ Info Chichester, West Sussex ; Malden, Mass. : Wiley-Blackwell, 2011
LOCATION CALL # STATUS NOTE
 CCE Main Collection  HF5821 .S446 2011    AVAILABLE
 J&W-N.Miami  HF5821 .S446 2011    AVAILABLE
 RWU Main Library  HF5821 .S446 2011    AVAILABLE
 Salve Main Collection  HF5821 .S446 2011    AVAILABLE
Descript xii, 317 pages : illustrations, maps ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [291]-305) and index
Contents The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice
LC subject Advertising -- Language
Advertising
Add Author Carlson, Greg N., 1948-
ISBN 9780470683095 (pbk.)
0470683090 (pbk.)