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Author Ottman, Jacquelyn A

Title The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman

Publ Info San Francisco, Calif. : Berrett-Koehler Pub., 2011
LOCATION CALL # STATUS NOTE
 CCE Main Collection  HF5413 .O78 2011    AVAILABLE
 RIC  HF5413 .O78 2011    AVAILABLE
 RWU Main Library  HF5413 .O78 2011    AVAILABLE
 Salve Main Collection  HF5413 .O78 2011    AVAILABLE
Descript xx, 252 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [199]-240) and index
Contents Ch. 1. Green is now mainstream -- ch. 2. We are all green consumers -- ch. 3. The new green marketing paradigm -- ch. 4. Designing greener products : a life-cycle approach -- ch. 5. Innovate for sustainability -- ch. 6. Communicating sustainability with impact -- ch. 7. Establishing credibility and avoiding greenwash -- ch. 8. Partnering for success -- ch. 9. Two sustainability leaders that superbly address the new rules -- ch. 10. Conclusion
LC subject Green marketing
ISBN 9781605098661
1605098663