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Author Haig, Matt

Title Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig

Publ Info London ; Philadelphia : Kogan Page, 2011
Edition Second edition
LOCATION CALL # STATUS NOTE
 J&W-Denver  HD69.B7 H354 2011    AVAILABLE
 RWU Main Library  HD69.B7 H345 2011    AVAILABLE
 Salve Main Collection  HD69.B7 H345 2011    AVAILABLE
 URI  HD69.B7 H354 2011    AVAILABLE
Descript xiv, 242 pages ; 22 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003
Includes bibliographical references and index
Contents Classic failures -- New Coke -- The Ford Edsel -- Sony Betamax -- McDonald's Arch Deluxe -- Idea failures -- Kellogg's Cereal Mates -- Sony's Godzilla -- Persil Power -- Pepsi -- Earring Magic Ken -- The Hot Wheels computer -- Corfam -- RJ Reynolds' smokeless cigarettes -- La Femme -- Radion -- Clairol's 'Touch of Yoghurt' shampoo -- Pepsi AM -- Maxwell House ready-to-drink coffee -- Campbell's Souper Combo -- Thirsty Cat! and Thirsty Dog! -- Extension failures -- Harley Davidson perfume -- Gerber Singles -- Crest -- Heinz All Natural Cleaning Vinegar -- Miller -- Virgin Cola -- Bic underwear -- Xerox Data Systems -- Chiquita -- Country Time Cider -- Capital Radio restaurants -- Smith and Wesson mountain bikes -- Cosmopolitan yoghurt -- Lynx barbershop -- Colgate Kitchen Entrees -- LifeSavers Soda -- Pond's toothpaste -- Frito-Lay Lemonade -- PR failures -- Exxon -- McDonald's - the McLibel trial -- Perrier's benzene contamination -- Pan Am -- Snow Brand milk products -- Rely tampons -- Gerber's PR blunder -- RJ Reynold's Joe Camel campaign -- Firestone tyres -- Farley's infant milk -- Culture failures -- Kellogg's in India -- Hallmark in France -- Pepsi in Taiwan -- Schweppes Tonic Water in Italy -- Chevy Nova and others -- Electrolux in the United States -- Gerber in Africa -- Coors in Spain -- Frank Perdue's chicken in Spain -- Clairol's Mist Stick in Germany -- Parker Pens in Mexico -- American Airlines in Mexico -- Vicks in Germany -- Kentucky Fried Chicken in Hong Kong -- CBS Fender -- Quaker Oats' Snapple -- People failures -- Enron -- Arthur Andersen -- Ratner's -- Planet Hollywood -- Fashion Café -- Hear'Say -- Guiltless Gourmet -- Business cycle failures -- Lehman Brothers (1844-2008) -- Marconi 1896-2001 and 2005 -- Rebranding failures -- Consignia -- Tommy Hilfiger -- ONdigital to ITV digital -- Windscale to Sellafield -- Payless Drug Store to Rite Aid Corporation -- British Airways -- MicroPro -- Internet and new technology failures -- Pets.com -- VoicePod -- Excite@Home -- WAP -- Dell's Web PC -- Intel's Pentium chip -- IBM's Linux graffiti -- boo.com -- Google -- Tired brands -- F.W. Woolworth -- Oldsmobile -- Pear's soap -- Ovaltine -- Kodak -- Polaroid -- Rover -- Moulinex -- Nova magazine -- Levi's -- Kmart -- The Cream nightclub -- Yardley cosmetics
LC subject Branding (Marketing)
Brand loyalty
Brand choice
ISBN 9780749462994 (pbk.)
074946299X (pbk.)
9780749463007
0749463007