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Title The twenty-first-century media industry : economic and managerial implications in the age of new media / edited by John Allen Hendricks

Publ Info Lanham, Md. : Lexington Books, [2010]
 RWU Main Library  P96.T42 T89 2010    AVAILABLE
 URI  P96.T42 T89 2010    AVAILABLE
Descript xiv, 296 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series Studies in new media
Note Includes bibliographical references (p. 269-277) and index
Contents Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy -- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson -- Going viral: mass media meets innovation / Joan Van Tassel -- Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross -- Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps -- Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure -- Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows -- How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins -- Making money with mobile / Maria Williams-Hawkins -- Cinema in the age of RWX culture / Alexander Cohen -- Local market radio: programming and operations in a new media world / Tony R. DeMars
LC subject Mass media -- Technological innovations
Digital media -- Economic aspects
Digital media -- Social aspects
Add Author Hendricks, John Allen
Alt Title 21st century media industry
ISBN 9780739140031 (cloth : alk. paper)
0739140035 (cloth : alk. paper)