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Author Iezzi, Teressa

Title The idea writers : copywriting in a new media and marketing era / Teressa Iezzi

Publ Info New York, N.Y. : Palgrave Macmillan, 2010
Edition First edition
 RWU Main Library  HF5825 .I49 2010    AVAILABLE
 Salve Main Collection  HF5825 .I49 2010    AVAILABLE
 URI  HF5825 .I49 2010    AVAILABLE
Descript 213 pages ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [203]-207) and index
Contents The creativity age -- Bernbach to the future -- The storytellers -- Digital is not a channel -- How to not write advertising -- Life in Adland -- Bringing ideas to life -- It's just getting good -- Appendix 1. And now a few words from Lee Clow -- Appendix 2. And now a few words from Jeff Goodby
LC subject Advertising copy
ISBN 9780230613881 :