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Author Berman, Saul Jay, 1946-

Title Not for free : revenue strategies for a new world / Saul J. Berman

Publ Info Boston, Mass. : Harvard Business Review Press, [2011]
2011
LOCATION CALL # STATUS NOTE
 RWU Main Library  HF5415.127 .B45 2011    AVAILABLE
 Salve Main Collection  HF5415.127 .B45 2011    AVAILABLE
 URI  HF5415.127 .B45 2011    AVAILABLE
Descript v, 224 pages : illustrations ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: Launching innovation
LC subject Market segmentation
New products
Technological innovations
Digital media -- Economic aspects
ISBN 9781422131671 (hbk. : alk. paper)
142213167X (hbk. : alk. paper)