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Author Pariser, Eli

Title The filter bubble : what the Internet is hiding from you / Eli Pariser

Publ Info New York : Penguin Press, 2011
 CCRI-Newport  ZA4237 .P37 2011    AVAILABLE
 CCRI-Prov.  ZA4237 .P37 2011    IN TRANSIT
 J&W-Charlotte  ZA4237 .P37 2011    AVAILABLE
 J&W-Prov. Main Lib.  ZA4237 .P37 2011    DUE 12-02-13 BILLED
 RIC  ZA4237.P37 2011    AVAILABLE
 RWU Main Library  ZA4237 .P37 2011    AVAILABLE
 Salve Main Collection  ZA4237 .P37 2011    DUE 09-30-15
 URI  ZA4237 .P37 2011    AVAILABLE
Descript 294 pages ; 22 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Contents The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos
Note Includes bibliographical references and index
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description
LC subject Invisible Web
Information organization
Semantic Web -- Social aspects
World Wide Web -- Subject access
Internet -- Censorship
ISBN 9781594203008 (hardback)
1594203008 (hardback)