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Author Blanchard, Olivier

Title Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard

Publ Info Indianapolis, Ind. : Que, [2011]
 CCE Main Collection  HM742 .B53 2011    AVAILABLE
 J&W-Charlotte  HM742 .B53 2011    AVAILABLE
 RWU Main Library  HM742 .B53 2011    NEW BOOK AREA
 Salve Main Collection  HM742 .B53 2011    AVAILABLE
Descript xvi, 292 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes index
Contents Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social media management -- The new rules of brand communications in the age of social media -- Listening before talking -- Social media and digital brand management -- Real-time digital support: fixing customer service once and for all -- Social media program management: putting it all together -- Creating a measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y (frequency, reach, and yield) and social media -- Social media program analysis and reporting
LC subject Social media -- Economic aspects
Internet marketing
Alt Title Social media return on investment
ISBN 9780789747419