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Author Miller, Michael, 1958-

Title The ultimate web marketing guide / Michael Miller

Publ Info Indianapolis, Ind. : Que, [2011]
London : Pearson Education [distributor]
 CCRI-Prov.  HF5415.1265 .M555 2011    AVAILABLE
 CCRI-Warwick  HF5415.1265 .M555 2011    AVAILABLE
 PC  HF5415.1265 .M553 2011    AVAILABLE
 RWU Main Library  HF5415.1265 .M555 2011    AVAILABLE
 Salve Main Collection  HF5415.1265 .M555 2011    AVAILABLE
Descript xviii, 618 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes index
Contents Note continued: 41.Marketing via Mobile Apps -- What is a Mobile App -- and Why Should You Care? -- Building an Effective Mobile App -- Marketing Your Mobile App -- The Bottom Line -- 42.Tracking Mobile Marketing Performance -- Tracking the Performance of Your Mobile Website -- Tracking the Performance of Your Mobile Advertising -- Tracking the Performance of Your Mobile Apps -- The Bottom Line -- pt. XII Online Marketing Management -- 43.Managing Your Web Marketing Activities -- Managing Your Web Marketing Mix -- Managing Your Staff -- Managing Your Budget -- Managing Results -- Managing Change -- Managing Management -- Managing Your Time -- The Bottom Line -- 44.Looking to the Future -- Email is Dying -- Blogs Are Fading -- Social Networking is Taking Over -- Mobility Matters -- Narrowcasting Gets Big -- All Marketing is Local -- and Global -- Embracing Change -- The Bottom Line -- A.Glossary
LC subject Internet marketing
ISBN 9780789741004 (pbk.)
0789741008 (pbk.)