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Author Pricken, Mario

Common Titl Clou. English
Title Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken

Publ Info London ; New York : Thames & Hudson, 2010
 CCRI-Lincoln  HF5823 .P73573 2010    AVAILABLE
 RWU Main Library  HF5823 .P73513 2010    AVAILABLE
 Salve Main Collection  HF5823 .P73513 2010    AVAILABLE
 URI  HF5823 .P73513 2010    AVAILABLE
Descript 311 pages : color illustrations ; 27 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 309-311)
Contents Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces
Note Originally published in German: Mainz : Schmidt, 2009. under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. 9783874397889
LC subject Creativity in advertising
Advertising campaigns
ISBN 9780500515402 (hbk.)
0500515409 (hbk.)