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Author Aaker, Jennifer Lynn

Title The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler

Publ Info San Francisco : Jossey-Bass, [2010]
Edition First edition
 Bryant Main Stacks  HF5415.1265 .A25 2010    AVAILABLE
 CCRI-Lincoln  HF5415.1265 .A25 2010    AVAILABLE
 CCRI-Newport  HF5415.1265 .A25 2010    AVAILABLE
 J&W-N.Miami  HF5415.1265 .A25 2010    AVAILABLE
 RWU Main Library  HF5415.1265 .A25 2010    AVAILABLE
 Salve Main Collection  HF5415.1265 .A25 2010    AVAILABLE
 URI  HF5415.1265 .A25 2010    AVAILABLE
Descript xxv, 211 pages : illustrations ; 22 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what?
LC subject Internet marketing -- Political aspects
Social media -- Political aspects
Internet -- Social aspects
Social entrepreneurship
Social responsibility of business
Social change
Add Author Smith, Andy, 1968-
Adler, Carlye
ISBN 9780470614150 (hc)
0470614153 (hc)