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Author Berman, Margo, 1947-

Title Street-smart advertising : how to win the battle of the buzz / Margo Berman

Publ Info Lanham, Md. : Rowman & Littlefield Publishers, [2010]
 J&W-Denver  HF5823 .B454 2010    AVAILABLE
 RWU Main Library  HF5823 .B454 2010    AVAILABLE
 Salve Main Collection  HF5823 .B454 2010    AVAILABLE
Descript xii, 244 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 237-238) and index
Contents Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers
LC subject Advertising
Commercial art
Graphic design (Typography)
Advertising media planning
Creation (Literary, artistic, etc.)
ISBN 1442203358