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Author Rosenberg, Tina

Title Join the club : how peer pressure can transform the world / Tina Rosenberg

Publ Info New York, N.Y. : W.W. Norton & Co., [2011]
Edition First edition
 CCRI-Warwick  HM831 .R67 2011    AVAILABLE
 RWU Main Library  HM831 .R67 2011    AVAILABLE
 Wheaton Stacks  HM831 .R67 2011    AVAILABLE
1 copy ordered for CCRI-Warwick Orders on 06-23-2011.
Descript xxiv, 402 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next
Note In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic
LC subject Social change
Peer pressure
Social groups
ISBN 9780393068580 (hardcover)
0393068587 (hardcover)