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Author O'Reilly, Terry Edward

Title The age of persuasion : how marketing ate our culture / Terry O'Reilly & Mike Tennant

Publ Info Berkeley, Calif. : Counterpoint, [2009]
Distributed by Publishers Group West
 CCRI-Prov.  HF5823 .O68 2009    AVAILABLE
 RWU Main Library  HF5823 .O68 2009    AVAILABLE
 Salve Main Collection  HF5823 .O68 2009    AVAILABLE
 URI  HF5823 .O68 2009    AVAILABLE
 Wheaton Stacks  HF5823 .O68 2009    AVAILABLE
Descript xxvii, 324 pages ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 301-303) and index
Contents I, Me, We -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism
Note Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That is the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, this book provides an entertaining and eye-opening look at a world driven by marketing
LC subject Advertising -- Social aspects
Marketing -- Social aspects
Mass media and culture
Persuasion (Psychology)
Add Author Tennant, Mike
ISBN 9781582435800