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Title Encyclopedia of sports management and marketing [electronic resource] / Linda E Swayne and Mark Dodds, editors

Publ Info Thousand Oaks, Calif. : Sage, [2011]
 RWU E-Resource  Online GV716 .E53 2011    LIMITED ACCESS
Descript 1 online resource
text rdacontent
computer rdamedia
online resource rdacarrier
Note Title from SAGE Reference Online page (viewed Sept. 20, 2011)
Includes bibliographical references and index
Introduces from a management perspective the "principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers."-- Provided by publisher
LC subject Sports administration -- Encyclopedias
Sports -- Marketing -- Encyclopedias
Add Author Swayne, Linda E
Dodds, Mark
Sage Publications
Thompson Gale (Firm)
Alt Title Gale virtual reference library
Link Print version: Encyclopedia of sports management and marketing. Thousand Oaks, Calif. : Sage Publications, Inc, 2011 9781412973823 1412973821 (DLC) 2011019185 (OCoLC)698171004
ISBN 9781412994156 (electronic bk.)
1412994152 (electronic bk.)
9781780343228 (online)
1780343221 (online)