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Author Greene, Jay

Title Design is how it works : how the smartest companies turn products into icons / Jay Greene

Publ Info New York : Portfolio, 2010
 CCRI-Warwick  TS171 .G726 2010    AVAILABLE
 PC  TS171 .G726 2010    AVAILABLE
 RWU Main Library  TS171 .G726 2010    AVAILABLE
 Salve Main Collection  TS171 .G726 2010    AVAILABLE
 URI  TS171 .G726 2010    AVAILABLE
1 copy ordered for CCRI-Warwick Orders on 06-15-2011.
Descript 231 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design
LC subject Industrial design -- Case studies
New products -- Case studies
Industrial design coordination
Branding (Marketing)
ISBN 9781591843221