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Author Greene, Jay

Title Design is how it works : how the smartest companies turn products into icons / Jay Greene

Publ Info New York : Portfolio, 2010
 CCRI-Warwick  TS171 .G726 2010    AVAILABLE
 PC  TS171 .G726 2010    AVAILABLE
 RWU Main Library  TS171 .G726 2010    AVAILABLE
 Salve Main Collection  TS171 .G726 2010    AVAILABLE
 URI  TS171 .G726 2010    AVAILABLE
Descript 231 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design
LC subject Industrial design -- Case studies
New products -- Case studies
Industrial design coordination
Branding (Marketing)
ISBN 9781591843221