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Author Leroux Miller, Kivi, 1969-

Title The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen

Publ Info San Francisco, Calif. : Jossey-Bass, [2010]
2010
Edition First edition
LOCATION CALL # STATUS NOTE
 PC  HF5415 .L474 2010    AVAILABLE
 RWU Main Library  HF5415 .L474 2010    AVAILABLE
 Salve Main Collection  HF5415 .L474 2010    AVAILABLE
 URI  HF5415 .L474 2010    AVAILABLE
Descript xxviii, 228 pages ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series Jossey-Bass nonprofit guidebook series
Note Includes bibliographical references and index
Contents Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job?
LC subject Nonprofit organizations -- Marketing
ISBN 9780470539651 (pbk.)
0470539658 (pbk.)