My Library

Limit search to available items
Reviews & More
Book, etc.
Author Leroux Miller, Kivi, 1969-

Title The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen

Publ Info San Francisco, Calif. : Jossey-Bass, [2010]
Edition First edition
 PC  HF5415 .L474 2010    AVAILABLE
 RWU Main Library  HF5415 .L474 2010    AVAILABLE
 Salve Main Collection  HF5415 .L474 2010    AVAILABLE
 URI  HF5415 .L474 2010    AVAILABLE
Descript xxviii, 228 pages ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series Jossey-Bass nonprofit guidebook series
Note Includes bibliographical references and index
Contents Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job?
LC subject Nonprofit organizations -- Marketing
ISBN 9780470539651 (pbk.)
0470539658 (pbk.)