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Author Stasch, Stanley F

Title Creating a successful marketing strategy for your small new business / Stanley F. Stasch

Publ Info Santa Barbara, Calif. : Praeger/ABC-CLIO, [2010]
 J&W-N.Miami  HF5415.13 .S8573 2010    AVAILABLE
 J&W-Prov. Main Lib.  HF5415.13 .S8573 2010    AVAILABLE
 RWU Main Library  HF5415.13 .S8573 2010    AVAILABLE
 Salve Main Collection  HF5415.13 .S8573 2010    AVAILABLE
 URI  HF5415.13 S8573 2010    AVAILABLE
Descript xi, 225 pages : illustrations ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [213]-220) and index
Contents Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful
LC subject Marketing -- Management
Strategic planning
New business enterprises
Small business
ISBN 9780313382468 (hard copy : alk. paper)