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Author Wiesen, S. Jonathan

Title Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen

Publ Info Cambridge ; New York : Cambridge University Press, 2011
 RWU Main Library  HC290.5.C6 W53 2011    AVAILABLE  Cupola Society-Barrie D. Lee '70
 Salve Main Collection  HC290.5.C6 W53 2011    AVAILABLE
Descript xiv, 277 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 245-263) and index
Contents National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace
LC subject Consumption (Economics) -- Germany -- History -- 20th century
Consumer behavior -- Germany -- History -- 20th century
Marketing -- Germany -- History -- 20th century
Germany -- Economic conditions -- 1918-1945
National socialism
ISBN 9780521762533 (alk. paper)
0521762537 (alk. paper)
9780521746366 (pbk. : alk. paper)
0521746361 (pbk. : alk. paper)