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Author Underhill, Paco

Title What women want : the global market turns female-friendly / Paco Underhill

Publ Info New York : Simon & Schuster, 2010
Edition First Simon & Schuster hardcover edition
 CCRI-Warwick  HQ1421 .U53 2010    AVAILABLE
 J&W-N.Miami  HQ1421 .U53 2010    AVAILABLE
 J&W-Prov. Main Lib.  HQ1421 .U53 2010    AVAILABLE
 PC  HQ1421 .U53 2010    AVAILABLE
 RWU Main Library  HQ1421 .U53 2010    AVAILABLE
 Salve Main Collection  HQ1421 .U53 2010    AVAILABLE
1 copy ordered for CCRI-Warwick Orders on 06-15-2011.
Descript 214 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. [205]-[206])and index
Contents Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall
Note The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description
LC subject Women -- United States -- Attitudes
Women -- United States -- Social conditions -- 21st century
Women -- United States -- Economic conditions -- 21st century
Social influence
ISBN 9781416569954
9781416570202 (ebk)
1416570209 (ebk)