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Author Hill, Dan, 1959-

Title About face : the secrets of emotionally effective advertising / Dan Hill

Publ Info London ; Philadelphia : Kogan Page, 2010
LOCATION CALL # STATUS NOTE
 Bryant Main Stacks  HF5822 .H515 2010    AVAILABLE
 J&W-Denver  HF5822 .H515 2010    AVAILABLE
 PC  HF5822 .H515 2010    AVAILABLE
 RWU Main Library  HF5822 .H515 2010    AVAILABLE
 Salve Main Collection  HF5822 .H515 2010    AVAILABLE
Descript xii, 196 pages : illustrations, maps ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
LC subject Advertising -- Psychological aspects
Decision making -- Psychological aspects
Advertising -- Research
Emotions
ISBN 9780749457570
0749457570
9780749459239 (ebk)
0749459239 (ebk)