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Author McStay, Andrew, 1975-

Title Digital advertising / Andrew McStay

Publ Info Houndmills, Basingstoke, Hampshire : New York, N.Y. : Palgrave Macmillan, 2010
 J&W-N.Miami  HF5826.5 .M366 2010    AVAILABLE
 RWU Main Library  HF5826.5 .M366 2010    AVAILABLE
 Salve Main Collection  HF5826.5 .M366 2010    AVAILABLE
 URI  HF5826.5 M366 2010    AVAILABLE
Descript viii, 274 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Introduction -- The History and Business Environment of Digital Advertising -- Forms and Content: Beyond the Pop-up -- The Business Practice and Cultural Contours of Dataveillance -- Conceiving User Approaches to Digital Advertising -- Policy and Regulation -- Creativity, Science and the New Consumer -- Conclusions, Ethics and Future Directions
LC subject Advertising media planning
Digital media
ISBN 9780230222410 (pbk. : alk. paper)