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Author Qualman, Erik, 1972-

Title Socialnomics : how social media transforms the way we live and do business / Erik Qualman

Publ Info Hoboken, N.J. : Wiley, [2011]
2011
Edition Revised and updated
LOCATION CALL # STATUS NOTE
 RWU Main Library  HF5415.1265 .Q83 2011    AVAILABLE
 Salve Main Collection  HF5415.1265 .Q83 2011    AVAILABLE
Descript xxiii, 296 pages ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Other insights and FAQs -- Socialnomics summary
LC subject Internet marketing
Social media
Social networks
Electronic commerce
ISBN 9780470638842 (pbk.)
0470638842 (pbk.)