My Library

Limit search to available items
Reviews & More
Book, etc.
Author Abrajano, Marisa, 1977-

Title Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano

Publ Info Stanford, Calif. : Stanford University Press, [2010]
 PC  JK2281 .A26 2010    AVAILABLE
 RWU Main Library  JK2281 .A26 2010    AVAILABLE
 Salve Main Collection  JK2281 .A26 2010    AVAILABLE
 URI  JK2281 .A26 2010    AVAILABLE
 Wheaton Stacks  JK2281 .A26 2010    AVAILABLE
Descript x, 198 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns
LC subject Advertising, Political -- United States
Political campaigns -- United States
Hispanic Americans -- Politics and government
ISBN 9780804768955 (cloth : alk. paper)
0804768951 (cloth : alk. paper)
9780804768962 (pbk. : alk. paper)
080476896X (pbk. : alk. paper)