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Author Samuel, Lawrence R

Title Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel

Publ Info Philadelphia : University of Pennsylvania Press, [2010]
 PC  HF5415.34 .S26 2010    AVAILABLE
 RWU Main Library  HF5415.34 .S26 2010    AVAILABLE
 Salve Main Collection  HF5415.34 .S26 2010    AVAILABLE
 URI  HF5415.34 S26 2010    AVAILABLE
Descript 218 pages ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p.[189]-213) and index
Contents The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects
LC subject Motivation research (Marketing) -- United States -- History
Subliminal advertising -- United States -- History
Advertising -- United States -- Psychological aspects -- History
Consumer behavior -- United States -- History
ISBN 9780812242515 (alk. paper)
0812242513 (alk. paper)