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Author Deutsch, Tracey

Title Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch

Publ Info Chapel Hill : University of North Carolina Press, [2010]
 PC  HF5469.23.U62 D48 2010    AVAILABLE
 RWU Main Library  HF5469.23.U62 D48 2010    AVAILABLE
 URI  HF5469.23 U62 D48 2010    AVAILABLE
Descript 337 pages : illustrations ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
Contents Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail
LC subject Supermarkets -- United States -- History -- 20th century
Grocery trade -- Social aspects -- United States -- History -- 20th century
Grocery shopping -- Social aspects -- United States -- History -- 20th century
Women consumers -- United States -- History -- 20th century
ISBN 9780807833278 (cloth : alk. paper)
0807833274 (cloth : alk. paper)