My Library

Limit search to available items
Reviews & More
Book, etc.
Author Kornberger, Martin, 1974-

Title Brand society : how brands transform management and lifestyle / Martin Kornberger

Publ Info Cambridge ; New York : Cambridge University Press, 2010
 J&W-N.Miami  HD69.B7 K66 2010    AVAILABLE
 RWU Main Library  HD69.B7 K66 2010    AVAILABLE
 Salve Main Collection  HD69.B7 K66 2010    AVAILABLE
 URI  HD69 B7 K66 2010    AVAILABLE
Descript xx, 308 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (p. 273-291) and index
Contents Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
Note "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
LC subject Brand name products
Brand name products -- Management
Popular culture
ISBN 9780521898263 (hardback)
0521898269 (hardback)
9780521726900 (pbk.)
0521726905 (pbk.)